Jaipur-based Atul Mathur shifted to Mumbai to do his engineering and started his career there with a digital marketing company. He says, whenever he went back to his home town and met entrepreneurs, he always found that they faced one common challenge – lack of resources to grow their business.
Atul felt he could do much more to help these startups and new ventures in Rajasthan and nearby regions to build a successful business, and hence decided to return to Jaipur and start his own venture.
“There were no digital marketing firms in Jaipur and I also saw a huge gap in terms of supporting as well as mentoring these startups,” says Atul.